Effective communication is not just about speaking, it’s also about being able to listen to your audience. It takes place when there is a mutual understanding between parties and happens when those involved have an ability to influence with the aim of creating successful outcomes or agreement amongst parties.
The good news is; successful communication is a skill which can be learned by anyone who is willing to appreciate its foundations. By embracing effective communication skills, we have the ability to comprehend others as well as be understood, which assists in building relationships. This can lead to the ability to persuade others to see our point of view or understand our message. Other benefits of effective communication include the ability to convey what we do and why, development of our career, ability to achieve our goals, and the list goes on.
If we think about successful people we know, what is the one denominator they all have in common? Successful world leaders, managers, colleagues, singers, community leaders, to name a few examples, are strong communicators who connect and influence others. They reach out to their audience and convey a message that demonstrates their understanding and appeals to their followers. Based on this platform, successful people can speak with power and influence, with the ability to persuade others to follow their lead.
For example, it is known Barack Obama was able to win Presidency of the United States by communicating and making a strong connection with voters across every level. He was able to gain strong support by:
- Understanding the key issues for the American people.
- Demonstrating he was aware of the issues and would tackle them as President.
- Establishing strong values and integrity throughout the campaign by sticking to the key issues. For example, he didn’t get pulled into tactics played by the opposition and rarely referred to race throughout the campaign.
- Utilizing different communication channels that appealed to many voters such as Facebook.
Consequently, people were able to vote for Barack Obama with confidence, resulting in a convincing win.
As Stephen Covey, renowned, international leadership expert said, ‘Seek first to understand, then to be understood.’ Barack Obama is a great example of how effective communication is not just about talking, it’s also about listening to and understanding the audience’s needs and appealing to those needs.
Remember, you have the power to change the results you are getting in your life. It’s up to you to take ownership of your thoughts and actions to achieve your desired results.